Case Study
Interim CFO
A personalized digital health and fitness platform integrated with state-of-the-art physical fitness equipment, resulting from the merger of two companies
Client Challenges
- 13-week cash flow was overstated which led to misguided annual budget and major planning issues
- CEO was pulled into finance related issues taking time away from strategic initiatives
- Management team struggling to convert business model to Saas
- Timing to close books was 22 days
- NetSuite implementation was past go-live date and over budget
Project Requirements
- Convert business model to SaaS
- Design accurate 13-week cash flow model
- Complete NetSuite implementation
Project Deliverables
- Fixed 13-week cash flow model and accelerated monthly close from 22 days to 5 days
- Established fiscal discipline across entities and departments, freeing up the CEO to focus on high-priority initiatives
- Renegotiated terms with NetSuite implementation consultant to speed up deployment by 3 months
- Took over 65% of COO’s responsibilities after COO departure, including IT logistics, cyber security, and HR
- Worked with management team to develop 3-5 year plan to the board of directors
