CASE STUDY
Interim CFO: Building Financial Infrastructure for Digital Marketing Agency IPO Readiness
A rapidly growing private digital marketing agency preparing for fundraising and a potential IPO sought to strengthen its financial operations, enhance data analytics, and improve operational efficiency.Â
Challenge
The company needed strategic financial leadership to support continued expansion and meet investor expectations for transparency and scalability. The organization faced several financial and operational challenges that limited its ability to scale and attract investors:
- Lack of Financial Structure: Needed a disciplined monthly close process and accurate financial reporting.
- Data Limitations: Lacked KPI tracking and analytics to evaluate client performance and profitability.
- Operational Inefficiencies: Required process improvements to boost productivity and control costs.
- Investor Readiness: Needed accrual-based accounting and financial transparency to support fundraising and IPO preparation.
Our Role
ETONIEN was engaged to provide interim financial leadership to prepare the company for fundraising and IPO readiness.
Solutions
ETONIEN’s Interim CFO was tasked with:
- Establishing a structured monthly close process and implementing accrual-based accounting.
- Building KPI dashboards and analytics to measure client performance and profitability.
- Integrating business intelligence tools to support data-driven decision-making.
- Implementing cost control measures to enhance operating efficiency and investor confidence.
Outcome
- Accelerated month-end close to 7 days, improving financial transparency.
- Delivered enhanced financial reporting with detailed client performance analysis.
- Built data-driven profitability insights to improve client margins and uncover growth opportunities.
- Achieved a 30% reduction in operating expenses (OPEX) through process and efficiency improvements.
- Implemented accrual-based reporting, strengthening financial integrity and achieving investor readiness for upcoming fundraising and IPO efforts.